Travel marketing company Sojern opens first Australian office
Travel marketing company Sojern has opened its first Australian office, to be led by Chris Greenwood, director of sales.
The announcement:
Sojern, travel’s leading performance marketing engine, today announced the opening of its new Sydney office, with Chris Greenwood, a veteran of the digital industry, at its helm as director of sales. The new office will serve new and existing clients in the Australia and New Zealand region, including Visit Australia and Air New Zealand.
Excellent Chris. Seems like a very good opportunity in a fast growing niche. Great match.
Best of luck
All the best Chris.
I’m sure the team will enjoy your guidance here in Australia.
The numbers and impressive, or are they.
1. 350m traveller profiles. That is every 20th person on the planet. Just seems a bit high to me. Maybe they have spent some serious money buying profiles.
2. 5.5m bookings last year. So 1.6% (one-in-60) of the profiles booked travel last year. And that is assuming each person booking, booked only once in the year.
3. $3b value of bookings. So the average booking was $545 per active booker per annum. That could be one or two domestic flights, or maybe a couple of nights in a hotel room.
But all in all, good luck to them and I hope it is a success.
@AbacusMan – if you factor in the number of frequent business travellers globally, retired / semi retired many of whom who take multiple trips per year and then add family short breaks and long breaks around school hols 3 – 4 times / year it all starts to add up.
All the best Chris – look forward to hearing all about it once you’ve settled in 🙂
Good on you Chris. Great to see you guys are kicking goals ??