Triple J in 2020: New lineups, a more positive audience and Hottest 100 of the Decade
Triple J achieved its highest ever reach in the final radio ratings survey of 2019, hitting 2.087m metro listeners per week. Mumbrella’s Hannah Blackiston speaks with Triple J content director Ollie Wards to find out how the radio station is preparing for the first survey of 2020 and what its new lineup will mean for ratings.
2019 was a good year for Triple J. The radio station achieved its highest ever reach, beating a figure previously set in 2017, its highest reach in Sydney and Brisbane and great results for some of its lineup, including outgoing breakfast duo Ben Harvey and Liam Stapleton.
The pair, who moved into the slot from community radio in 2017, ended on a high, beating the ratings of previous breakfast duo Matt Okine and Alex Dyson.
But now Harvey and Stapleton are back on their home soil of Adelaide, in the breakfast slot for Nova 91.9, and Sally Coleman and Erica Mallett are filling the airwaves from 6am to 9am.
Triple J content director Ollie Wards is incredibly happy with how the station performed in 2019
The demographic has changed so much.
The reason behind the ratings is because the station has changed into a much more commerical sounding radio station.
We’re hearing songs played flat out now that would’ve never ever been played or even been looked at. Drake, Nicki Minaj, Chris Brown, post Malone have all had air time.
And bands that used to be the face of jjj are now not getting a look in.
I love triple j and I’m still young but it’s definitely definitely a much different station to what it was 5 years ago.
I’m guessing there was a push to get higher ratings as the Gov was looking to slash funding for the ABC so they haven’t had much choice.