True flexible working offers a great opportunity for diversity and inclusion
It’s time for business to evolve, and reap the benefits that remote working can bring to a workforce, writes Bare Feat Business founder and former PHD regional head of growth and marketing, Chloe Hooper.
In an attempt to avoid lockdown, I have spent the last three months living and working from a van. We have ended up continuously on the move, finding ourselves in some of the more obscure, less travelled places in Australia. Not only has it made me realise the possibilities of remote working, it has also made me consider how much we, as an industry, aren’t really talking to all Australians in our marketing efforts.
Despite its best efforts, the media and marketing industry isn’t as developed as it should be when it comes to creating a diverse workforce. Businesses know there is a huge missed opportunity through under-representation, resulting in the rise of diversity and inclusion (D&I) consultants being hired and RAP plans being implemented. Diversity in our businesses bring fresh perspectives, interesting insights and representative decision making, all essential ingredients when creating campaigns for “all Australians”. Homogeneity is the enemy of creativity.
