The truth about shopping: the changing face of retail
As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour.
While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.
Here are some of the more relevant nuggets and what they mean for brands and retailers:
1. Technology has increased the frequency of shopping, and taken away the ‘occasion.’
Great article.
Awesome article and the different examples listed are really interesting. Such a shame it’s no surprise that neither Myer or David Jones don’t leap off the page with any innovative customer-focussed examples of technological/social investment.