F.Y.I.

TubeMogul, Cadreon and SiteTour announce programmatic outdoor ad exchange

May 4, 2015 3:14

TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering.

The announcement:

TubeMogul (NASDAQ: TUBE), an enterprise software company for video advertising, announced a partnership with Site Tour, an ad exchange for out-of-home media, that will enable clients of TubeMogul’s platform to buy ads on thousands of billboards, kiosks and elevator screens across Australia programmatically.

Under the integration that went live last month, TubeMogul’s software is now directly integrated with Site Tour’s digital out-of-home (DOOH) ad exchange, opening up premium video inventory – high impact screens in real world environments. Targeting is available by format (i.e. kiosk, billboard), location and day-part. The ads appear as 15-second videos. TubeMogul is the first video buy-side partner to integrate with Site Tour.

This launch unlocks a substantial opportunity for online advertisers: the ability to reach consumers in the real world with the same flexibility and targeting as they have enjoyed online.

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