TV bosses prepare for a bumpy year ahead: ‘with consumer confidence comes marketing confidence’
With the three-way TV tug-of-war between Australian Idol, Married At First Sight and Australian Survivor set to take place tonight, Mumbrella’s Darcy Song checks in with executives from Nine, Seven, Ten, SBS and Foxtel about their goals and strategies going into 2023.
With January barely behind us, 2023 is already gearing up to be an eventful year for television as the networks usher in new titles, formats, schedules and ad platforms for advertisers.
Seven and NBCUniversal’s 7Bravo launched earlier in the month with an international content slate and the ambition to become the go-to destination for women under 50s. Ten’s new format The Bachelors went head-to-head with Nine’s Australian Open, although perhaps better ratings were expected for both. Meanwhile, other players, including SBS and Foxtel, have made it clear that they have different plans than adding to the noise their three free-to-air peers have created.
As Nine’s Married at First Sight, Seven’s Australian Idol and Ten’s Australian Survivor all enter the program boxing ring tonight, Mumbrella asks TV bosses their strategies for the year ahead.
