Uber explains new membership program in star-studded spot via Special

Uber and Special Australia have enlisted Aussie celebrities to spread awareness of the perks of its new membership program, Uber One.

In a category first, the membership gives access to savings and exclusive perks across both Uber and Uber eats, giving members savings of around $30 every month. The campaign itself was created in response to consumer confusion over the membership products, taking the opportunity to clarify things.