Uber launches a mock flight safety video in 72andSunny campaign
72andSunny has created a new campaign for Uber Australia, highlighting the safety features of the ride-sharing platform.
The 60 second ad imitates a classic airline safety video, pointing out the exits of the vehicle and phones displaying Uber’s support menu dropping from the ceiling like an oxygen mask.
There’s something you don’t see every day. A white guy in an $800 suit driving an Uber.
This is exactly why people take Uber over cabs in a single ad. Well done.
There’s only about 6 people there now. Not hard to guess who’s making positive comments btl.
Where is anyone running a 60 second ad these days?
Surely a modern brand like Uber would be onto much shorter formats?
Apple, Samsung?
Arent the Special Group their agency?