UK Government accuses Google of abusing its dominance in the sector
The UK’s Competition and Markets Authority (CMA) has accused Google of abusing its dominant position in the digital advertising technology market.
The CMA is concerned that the vast majority of publishers and advertisers rely on Google’s ad tech to bid for and sell advertising space, but Google’s practices hinder competitors from offering more competitive services.
The tech giant could face a fine of up to 10% of its global annual turnover.
