Upfronts season: Michael Stephenson on why we won’t see ads on Stan, and Nine’s upcoming slate
In the first of Mumbrellacast’s Upfronts Series, Nine’s Michael Stephenson talks through some of the main takeaways from the event, including why it devoted time to Stan if there are no ads to come, how the migration to Galaxy is tracking (and why the holdcos are leading that), why it will continue to be progressive in its presentation, and a deeper dive into more of Nine’s updates.
The question of Stan, and whether we will see ads any time soon was on the lips of many advertising executives following Nine’s Upfront event last week.
Speaking on the first Mumbrellacast Upfronts podcast series, chief sales officer Michael Stephenson says, “we don’t need to put ads into Stan. We already have an ad-funded streaming product, it’s called 9Now.”
Questioned why “Australia’s Media Company” would devote a portion of its time to its exclusive 1500-person guest list, if ad space was not available any time soon, he says the point of showcasing it was to show the strength and breadth of content production.
