UpNext 2022: Gumtree Media’s podcast reveals new first-party data technology and its role in creating sustainable connections
Gumtree Media’s UpNext: The Future is Sustainable podcast is a new three-episode series for Australian media, marketing and advertising professionals. In the second edition, the expert panel discusses how new data technology can be harnessed to create more sustainable connections between brands and their customers.
The second episode of Gumtree’s UpNext podcast is all about building more sustainable connections with consumers through new data technology. In this episode, Gumtree reveals a range of new technology partners and first-party tools designed to help brands and advertisers to more effectively connect with their target markets within the growing network of C2C marketplaces.
Series host Tim Burrowes is joined by Tim Lloyd, senior manager, adtech and data at Gumtree; Boris Guennewig, co-founder and CTO at Smrtr Data, and Tom Gregory, country manager ANZ, Lifesight to discuss how the world of data is keeping up with the shift towards a more sustainable future and the industry-wide challenges associated with the depreciation of cookies.
Gumtree connects brands to life’s full circle. Reaching 1 in 3 Australians across 150+ shopping categories, Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between old and new. Gumtree’s vision is to become Australia’s number one native advertising and audience offering, providing marketers an opportunity to tap into the growing multi-billion dollar circular economy. Contact Gumtree Media via www.gumtreemedia.com.au to secure your brand an integral place within the circular economy.
