Upskilling, sector pivoting and employee ‘courting’: Salt & Shein’s Lucinda Attrill explains how the communication industry will come out of COVID-19

As any reader of one too many ‘these are unprecedented’ times emails from brands (or employers) can attest there is a greater need than ever for skilled communication. However, as in all sectors, communication professionals would be forgiven for feeling nervous.

Lucinda Attrill, Senior Consultant at Salt & Shein

Lucinda Attrill started her career in agency land – she worked in brand communication in Sydney, London, and New York before switching to senior-level recruitment with her own headhunting firm in London. She now works with Salt & Shein, spearheading senior executive search for the PR agency sector, alongside her colleague Cynthia Carmody who focuses on junior to mid-level mandates. Attrill, who worked as a headhunter through the GFC, believes coronavirus is likely to impact the industry in ways we can’t begin to imagine. 

The communication sector entered 2020 at full-tilt. The royal commission, drought, bushfires, and floods made for a frantic year, leaving comms teams and their agencies stretched.