Ursa aims to help young creatives find their Yang

Ad agency Ursa has launched a campaign aimed at helping AWARD School graduates find their creative soulmate.

The Find Your Yang project is aimed at young copywriters, art directors, photographers, designers and illustrators who have not yet found their ideal creative pairing. Although the agency has created a website, most of the activity will take place within the associated Facebook group.  

Find Your Yang came about after two orphan AWARD School graduates, Luke Martin and Alistair Geikie, (pictured below) teamed up while on a placement at Sydney-based Ursa.

Ursa ECD Denis Mamo said: “If young creatives present as a well-drilled team, it makes them more attractive to a CD and takes the pressure off trying to bolt two strangers together. If they have an extended network of collaborators, even better. I’d encourage young creatives to do their best to team up.”