Vanish NapiSan attempts to sponsor White House
Australian stain removal brand Vanish NapiSan is attempting to sponsor the White House.
Letters have been sent to the residence of the US president by the Reckitt Benckiser-owned brand, offering $25m for a five-year sponsorship deal.
According to a press release, the deal would involve signage display of the Vanish NapiSan Oxi Action Crystal White logo at the front of the building and an exclusive agreement to use only Vanish NapiSan product to wash its laundry.
The brand, which has set up a Facebook page devoted to its cause, claims it has secured a meeting with “a white house official” to discuss the proposal.
Actually, the stadium was called Arsenal Stadium. It was colloquially known as Highbury, due to its location. A bit like West Ham’s Boleyn Ground is commonly known as Upton Park.
…and Emirates Stadium is a different venue altogether.
Better get a bigger ramp because this is one huge stunt!
Errr anyone else think maybe its not the best message to promote something that “makes everything white again” on the white house?
Am I the only one that sees the irony of putting a ‘Crystal White’ logo on a building resided by a black man?
Actual story reads: Lame idea transformed into PR stunt – with desperate ambitions to go viral – seeks industry news site willing to give it the time of day.
Remember when this sort of idea used to stay where it belonged: in a student book
Yeh Arsenal Stadium is probably not on the same scale as The White House. Aim High, Fall Further Reckitts…
couldnt they have chosen a stunt location that could possible have even a slight chance of them saying yes? then people would get behind it.
I smell Publicity Stunt!
It would be more believeable if they’d approached Monica Lewinsky and got her to do an advert getting stains off her blue dress……
This is going to make the yanks see red… whiter than white?
Glad it’s not my brand…
Australian brand? I think someone soaked the last remnants of the Australian bits off the label…
If all else fails i’m sure “the White Horse” lounge in Surry Hills, Sydney would be happy to take the $25 million…
Wow… pimping out the whitehouse.
While i can’t speak for all australians, i can’t say that any part of me will be visiting the whitehouse, as a tourist, just the see the sign.
I’d love to be the person overheard by secret service saying “Yeah… we want to make the white house… vanish”
Will never happen. But hats off to the client for cheekiness. Pretty different for a cleaning product.
wow, 135 people ‘like’ this, what a raging success! does anyone else get the feeling all this stuff is a giant circle jerk and does absolutely nothing for the brand/advertiser? I’d like to know if agencies are selling these ideas or if clients are asking for them. if you’ve got $25m over five years, spend it on, i dunno, marketing perhaps!!
Who would want their brand associated with the criminal war-mongers residing in the whitehouse?! Go ahead napisan – pour money into the war machine, I won’t be using your product if you do.
“we want to be equally famous for whitening whites”
They do get that the dude who lives there is black, yeah?
What are these Napisan people, covert teabagger racists?
dear Sir, Madam Just to let you know that what you advertise on TV is absolutely nonsense as Your Product FANISH does not remove any of stains from tea from garden soil and any other stains. so could you help and let me know what product you have which does what it prompts that does remove stains. regards Varoujan