Verizon Media DOOH panel explores regulatory barriers behind MOVE 2.0 rollout
As the Out-Of-Home (OOH) industry eagerly awaits the Outdoor Media Association (OMA) to roll out its forthcoming unified digital measurement system MOVE 2.0, industry speculation and discussion about programmatic DOOH is only ramping up.
Verizon Media brought together a panel of OOH experts for its latest virtual panel, Trends Decoded: Cutting Edge Out Of Home, to give an update on the state of play with DOOH measurement and provide examples of the effectiveness of digital measurement, even in its current, fragmented state.
Joining Verizon’s director of ad platforms, John McNerney and VP ANZ and INSEA, Paul Sigaloff, were Publicis Media Exchange MD Anthony Ellis, JC Decaux EGM, revenue strategy and operations, Cassandra Cameron and OMA CEO Charmaine Moldrich, as well as QV senior brand manager, Samantha Franklin.
