Versace picks up EVH for ANZ PR and communications needs
Creative comms agency, EVH, has been chosen by luxury fashion brand, Versace, to act as its PR and communications affiliate for the ANZ market.
The announcement:
Creative communications agency EVH has been appointed as the communications and PR affiliate of the iconic Italian luxury brand Versace for the Australian and New Zealand markets.
One of the most recognisable brands in the world, the luxury house immediately became a leader in fashion and culture following its founding in 1978 by Gianni Versace. It continues to lead with purpose under the creative vision of Donatella Versace and the leadership of CEO Emmanuel Gintzburger.
Versace’s energy comes from its clash of irreverent references. The tension between classical and contemporary, Italian tradition with innovation, rock music with royalty; myth with today’s celebrity stardom. This unique formula shapes a creative culture expressed through now iconic designs, world-leading imagery, true fashion moments, and a heritage of innovative Italian artisanship. The Versace name is identified with a lifestyle and attitude that celebrates the uniqueness and power of a person who feels the ultimate freedom to be themselves.
The house of Versace includes ready-to-wear, shoes, bags and accessories, Atelier Versace haute couture, eyewear, fragrances, watches, Palazzo Versace hotels, and Versace homeware. Versace retail stores can be found in Sydney, Melbourne, Gold Coast, Auckland and at versace.com EVH scope of work includes strategy, media, planning, talent associations, partnerships, events, CRM and experiences.
Luxury specialists EVH deliver a unique and meaningful approach to communications, creative campaigns, and events with a highly specialised and globally attuned team fully committed to providing world-class service and results.
EVH’s client portfolio includes Alex Perry, Aesop, Aston Martin, Bang & Olufsen, Camilla & Marc, Chopard, Hublot, Range Rover, RIMOWA, SIR., Sullivan’s Cove, Waterford and Zegna.
Source: EVH
