Virgin’s Velocity takes swipe at Qantas’ Frequent Flyer overhaul on billboard outside Sydney Airport
Virgin’s loyalty program Velocity is attempting to capitalise on the news and feedback around Qantas’ overhaul of its Frequent Flyer program, by posting a billboard right outside Sydney Airport’s domestic terminal.
Qantas recently announced what it called the biggest overhaul in the program’s 32-year history. And now, Velocity’s billboard declares “Huge news. Nothing’s changed”, in a bid to highlight its own consistency and have a dig at the uncertainty around Qantas.
A Virgin spokesperson told Mumbrella the campaign was created by its incumbent creative agency CHE Proximity, which was also behind its award-winning Earnbassador campaign. The billboard is planned to run for one week.
It’s cute but is this just ego advertising? I would think Virgin have much bigger problems to sort out given their recent performance, route cut backs etc. We haven’t heard anything interesting from them on what they are doing for a while
Pathetic effort. what happened to taking the high road? Juvenile and not good for the brand. Not clever, not in the Virgin tone of voice and honestly bad form. To take a pot shot like that you really need to be sure your own backyard is very clean.
Hey Unsure of ROI,
You’re obviously not a Qantas FF member. Good stuff Virgin.
Well it worked for ScoMo and Clive.
Yes I’m glad Virgin our this out. Qantas devalued the QFF product.
Pushing the carrot ? higher for premium redemption is not a way to get people to be more addicted to Qantas points.
Economy awards availability has never been a problem so Qantas banging on their chest about more seats, is silly talk.
Glad I got to redeem seats before this change kicks in..