Vision Australia unveils new brand identity, aims to ‘stand out from the rest’

Vision Australia has undergone a major brand re-fresh in a bid to differentiate itself in the increasingly crowded not-for-profit sector.

The brand refresh by WPP agency Designworks comes following its appointment to the organisation, which offers support services for people with low vision or who are blind, earlier this year.

The new brand identity aims to link Vision Australia’s clients with staff, volunteers, donors and community in a way that benefits those who are blind. It is supported by the tagline: ‘Blindness. Low Vision. Opportunity.’