Vodafone rebrands, asks if customers are ready for an exciting future
Vodafone has rebranded its well known ‘speech mark’ logo as part of repositioning the telco as looking to an exciting future.
The new rebrand is the first significant change since its ‘Power to you’ brand positioning in 2009, which will now become ‘The Future is Exciting. Ready?’.
The new speech mark, instead of having a white outline with red inside, has been inverted to display a red outline with white colouring.
The best press release of the year from Australia’s worst client.
Hi Mumbrella,
You’ve published the current logo twice instead of the new one.
Thanks
Soooo they clicked the invert colours button in photoshop?
Hi ‘Customer’,
These are the two different logos, as you can see the font is different on the new logo and the colours have also been inverted.
Thanks,
Abigail – Mumbrella
Ok, I now see a different ‘a’. But Vodfone has always been red?
I’m really confused as to how this is a new brand.
Are you sure the company provided the right files?
What?! So Telstra having multiple coloured logos on rotation must be a rebrand every day. Seriously. this is why the public loose trust in brands. We all know this is not a rebrand.
You can’t be serious. There is a pretty obvious typo in the first paragraph. The rest of it reads like a script for Saturday Night Live. It’s a race to the bottom and everyone is winning. If this is the best the industry can do everyone should be fired.
When Telstra changed up their brand I noticed it. I sat upright and wasn’t sure whether I connected with it (the new Telstra), however, I soon did. Lets see if Vodafone blossoms as a result. Reception is the big issue. They have invested heavily. Ultimately, the people will tell other people who they should get a phone with, generally on whether the reception is half decent and of course the overall value of offering. The change in logo is subtle.
Worth noting this is a global rebrand.
Vodafone’s positioning in multiple markets was quite different and disjointed. They’re one of the few global telcos so this could be an interesting, better defined position to take, and reception issues are less relevant overseas than in Aus.
Just some food for thought!
Someone in the UK just made a shed load for doing sweet f-all.
I see you fixed the typo in the first paragraph but it is still a pretty clumsy sentence. If you fired all the writers at Mumbrella, everyone would still have a job.
Actually, colour inversion isn’t the critical difference between the new design and the old. Depending on the application, the new logo is also rendered as a red speech mark on a white circle:
http://www.underconsideration......ne_ads.jpg
The real difference is a change from a three-dimensional image back to a ‘flat’ design. See the lighting/depth in the pre-refresh logo in this article from earlier this year:
https://staging.mumbrella.com.au/vodafone-what-agency-would-want-to-work-with-australias-most-toxic-client-421072
And, as Abigail mentioned, the font is different.