Vodka Cruiser asks Sydneysiders to embrace their inner superstars, via Glue Society and Clemenger BBDO

Vodka Cruiser has tapped unsuspecting Sydneysiders — and their live performance skills — as the stars of its new campaign, via Clemenger BBDO and Glue Society.

Representative of the alcohol line’s brand platform, ‘Bold Choice’, and actioned through a Glue Society collaboration, the campaign sees Sydney locals asked if they want to feature in a Vodka Cruiser ad.

Those who said went on to fill the lead role in “a spontaneous on-the-spot performance” at the Enmore Theatre in Newtown that saw them move and groove alongside a group of dancers in one of three “Cruiser Worlds” – sets that were inspired by Cruiser flavours.