Volkswagen attempt to tackle premium price perception in new campaign from DDB Sydney
Volkswagen is focusing on its product features in a campaign that aims to tackle the perception that a Volkswagen comes with a premium price.
The series of 15-second TV spots, created by DDB Sydney, sees owners highlight a particular feature, such as boot space or bluetooth connectivity, of various Volkswagen cars.
https://www.youtube.com/watch?v=2kwuQG0PbHU
Great strategy:
Tossers boring everyone shitless about their overpriced car.
Hope it works.
A direct reflection of the advertising industry really.
Haughty upper-middle class whites prattling on about their crippling mortgage and how wonderful their teutonic cars are.
Onanism at its finest.
horrid, and worse…boring as batshit.
Remember when VW ads were good?
https://www.youtube.com/watch?v=vXdWIsvZilA
Out of all the car brands in the world, Volkswagen is the one brand with something to stand for. They were the brand of the counter-culture movement, the free-wheeling, the real people. And instead of tapping into that, they walk away from it to do this terrible work.
It’s dreadful for any car company but for Volkswagen it’s abysmal. [Edited under Mumbrella’s comment moderation policy]