Volkswagen claps back at ute critics in latest work by DDB Sydney
Automotive brand Volkswagen has stood its ground in the face of ute critics in the latest integrated campaign for the Amarok model by creative agency DDB Sydney.
The 60-second spot saw Alan, who works at Volkswagen, taking on a journey across Australia to face online ute critics in real life and prove their comments wrong. There was also a social media component where Alan took over Volkswagen’s channels to respond to critics with personalised responses and videos.
Forty-five people in the credits, success has many fathers….
Conversely, many fathers does not mean success.
That’s a mother of a credit list.