VW goes ‘environ-normal’ for Golf BlueMotion launch
To promote the launch of the Golf BlueMotion, Volkswagen launched a campaign to coincide with World Environment Day, introducing the line “Why be environ-mental when you can be enviro-normal?”
Created by DDB Sydney, the campaign for the fuel-efficient car will run in press, digital, out-of-home and a series of infomercials broadcast on the web.
http://youtu.be/uiDiMAH8DwI
Saw this ad on the front of Sunday’s paper and it did catch my eye but I don’t like it. The whole “environ-normal” thing sounds too awkward and long-winded and a bit of a wank.
I saw this ad too on Sunday and was intrigued, when I turned the page over and saw it was for the new vee dub golf, I loved it. Perhaps you’ve got to be a vw fan to appreciate it. I have a golf and won’t go to another manuafacturer.