Warner Bros. Discovery appoints media agency to launch new streaming service in Australia

Nathan Jolly

January 13, 2025 9:01

Warner Bros. Discovery has appointed EssenceMediacom for the launch of Max, its forthcoming streaming service, which is set to enter the Australian market this year.

Following a competitive pitch, EssenceMediacom has been made responsible for leading all aspects of media, including media strategy, planning, implementation and measurement. They will also support WBD’s in-house team across biddable channels.

Max is due in the first half of 2025, and will feature premium content from HBO, Warner Bros., Harry Potter, Discovery, the DC Universe, Animal Planet, and much more.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.