Watch the most popular session of Mumbrella360 featuring Joe Talcott on the broken agency relationship
In one of the bravura performances of this year’s Mumbrella360 conference, Joe Talcott shared his views on the broken relationship between marketers, media agencies and media owners.
The marketing veteran – whose experience includes seven years at News Limited and 17 years at McDonald’s – shared anecdotes on negotiating backstage with Steve Jobs on the day Apple launched iTunes, and set out the changing media landscape.
In a delegate feedback survey after Mumbrella 360, the session, which was also curated by Talcott, received the highest score of the conference’s 60 sessions, while Talcott was scored as the most engaging of the event’s 200 speakers.
Mumbrella today publishes a video featuring highlights from the session, along with an accompanying audio podcast featuring the full 50 minutes debate and audience Q&A.
sounds like Joe is setting himself up as a pitch doctor or marketing relationship consultant and he’ll be a good one
Actually, he’ll be a great one! He is by far the most engaging, persuasive, entertaining “pitcher” out there!
Joe’s always brilliant – below is actually one of his best.
As good as anything on TED – The battle for your creative brain!
https://www.youtube.com/watch?v=2CBRcS38VF0&list=UU0Cfp-PmESuOoL7YFCIq6pQ&index=4&feature=plcp