Watermark for Bundaberg Rum sole Aussie contender in Creative Effectiveness Lions
Leo Burnett Sydney’s Watermark campaign for Bundaberg Rum is flying the flag for Australia in the Creative Effectiveness category at Cannes.
It is the only Australian entry in the category, with Break Up for NAB and Grey Melbourne’s Ripple Effect for the Transport Accident Commission missing out.
Only shortlisted entries from the previous year are eligible for the award, which aims to prove the impact of a creative idea on an advertiser’s business.
Very effective. Blubbing.
Would have been effective if anybody saw it. None of my friends from Brisvegas to Townsville did.
Must be a great case study.
as much as i love my bundy rum this did not sell out within 7 days. there are still bottle shops with stock now and at the last release the bondstore was still selling watermark also. a little bit of creative licence one would think.