Wattyl use father and son relationship to attract younger generation of consumers

Paint brand Wattyl is focusing on a new generation of consumers in a new campaign from AJF Partnership encouraging younger DIY-ers to consider the brand in their projects.

Drawing on a father and son relationship, the TV spots aim to use the “wisdom of the father to ‘pass the baton’ down to a new generation of perhaps ‘less practical’ homeowner’.

Valspar, the parent-company of Wattyl, ANZ general manager of marketing Philippa Durant said: “We know that young men taking on a DIY job need advice and a main source, whether asked for or not, is their dad. Wattyl, whilst currently not top of mind for the younger generation, is most likely the paint their dad used.