We Are Social wins KFC Australia social account pitch

KFC Australia has appointed We Are Social as its social agency of record, following a competitive pitch process.

The agency will lead KFC’s social strategy and execution, aiming to deliver content that builds cultural relevance while driving retail. Its remit will include always-on content, socially-led campaigns, influencer partnerships, and real-time activations.

The appointment comes as KFC looks to evolve its role in culture and deepen its connection with younger, social-first audiences.