‘We couldn’t be more excited’: Vistar Media announces new head of retail media

October 23, 2024 8:00

Out-of-home (OOH) media technology company, Vistar Media, has appointed Sean Cheyney to serve as its head of retail media globally.

In his fresh gig, Cheyney – the former executive vice president for global retailer sales at retail media platform, CitrusAd – is expected to spearhead the organisation’s retail media strategy, helping to deploy Vistar’s OOH solutions into the retail media landscape for the betterment of brands, retailers and agency partners.

Cheyney’s role will be crucial in facilitating the company’s strategy for 2025 – a plan focusing on international expansion and the establishment of Vistar Media as the leading partner for digital OOH offerings for the globe’s retail media ecosystems.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.