We should be aiming for a United States of Australia
Interbrand CEO Nathan Birch explodes the myth of Australia’s most clichéd advertising premise.
It’s what we’ve all been waiting for. Australia Day (26 January) is getting closer and we’re awaiting the Meat and Livestock Association iconic ad spot.
In the latest cracker, we fast forward to 2030 and a nation divided into states – this time by looming concrete walls. There’s only one thing that can get us to burst open the borders. A symbol of solidarity. An undertaking of unity. And that’s, of course, by all Australians coming together to share a humble lamb chop on the barbie.
And within the triumphant closing scene, a grinning, pig-tailed 10-year-old girl smiles and utters, “We did it, the United States of Australia.”
