Weet-Bix aims to inspire next generation of Australians to ‘Feed the Belief’
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
The campaign sees various kids dreaming of what they want to become when they grow up, including a basketball player, mountain climber summiting Everest, an elite gymnast, a rockstar, robotics engineer and a CEO.
