Weight Watchers to embrace technology and spread campaigns through the year
Weight Watchers is set to become less “passive” and sustain its promotional efforts throughout the year as it looks to boost its membership, according to general manager of marketing Michael Burgess.
The weight loss brand has launched a new promotional campaign through agency BMF based on the scientifically proven effectiveness of its program, and introducing new elements including short exercise programs and more customer support.
Whilst the new campaign is part of a global move to stress the science behind the 55-year-old program Burgess told Mumbrella it would not be adapting other globally recognised tactics such as brand ambassadors, after dabbling with the method in 2012 after coming under external pressures to do so which went “not particularly well”.
