‘We’re committed to resonating with Aussies and Kiwis’: Squarespace marketing head on first-ever Trans-Tasman campaign
Squarespace’s senior marketing manager for Australia and New Zealand, Alex Neilson, sat down with Mumbrella’s Lauren McNamara to talk through the brand’s first-ever Trans-Tasman campaign, and how it hopes to better communicate the brand’s value offering in local markets.
While Squarespace has run campaigns in Australia for a number of years already, the new work marks the first extension into the New Zealand market. Alex Neilson, senior marketing manager for Australia and New Zealand, says its part of an effort to better communicate, connect and resonate with local audiences.
In the humorous spot, which launched earlier this month, boat captain Kev creates a modern business idea, ‘Hitch on the Ditch’, marrying Aussies and Kiwis in his boat, when they can’t choose which country to have the ceremony in.
“With this campaign extending across both countries, it was important to find an idea that resonated with both markets,” Neilson explains to Mumbrella.
The, er, ‘idea’ has no relation to the product, get’s in the way of the product. The YouTube 15s ads are even more confusing.
Huge waste of time.