‘We’re creating a powerful entry point for brands’: Livewire partners with game company Zynga

International gaming marketing company, Livewire, is officially partnering with American video game publisher and developer, Zynga, to help brands reach gamers.

Covering markets in Australia, New Zealand and the United Kingdom, the partnership melds Zynga’s reach – a web made up of players based in more than 170 countries and more than 6 billion downloads – with Livewire’s next-generation attention platform.

The move is expected to assist brands in engaging with audiences in the gaming space, via “rewarded video, playable ads, and custom integrations” that are all developed using data-centric advertising tools and targeted capabilities.