We’re not going to have a conversation about millennials | Mumbrella360 video
In this video from June’s Mumbrella360 conference, a panel of experts from start ups to well-established banks discuss the 18 to 35-year-old market: “the biggest generation ever from a wealth control perspective.”
Discussions about the 18 to 35-year-old market can often find themselves harping on one particular word: millennials. Moderator Jules Hall, CEO of The Hallway, kicks off the conversation at June’s Mumbrella360 conference with a promise to the audience: “What we’re not going to do today is have a millennials conversation, this is not what this is about.”
Dave Malcolm, Australian co-founder and head of marketing at food tech startup Marley Spoon kicks off with an explanation of how the younger demographic, while fast at adopting new products, are also a lot more likely to chop and change their minds.
“The younger demographic tend to be much faster to adopt, but also… less passionate about the connection, far more willing to disengage, re-engage, churn, skip, try other things.
