Westfield celebrates ‘thrill of the fashion hunt’ in spring/summer campaign

Westfield’s new spring/summer 2014 fashion campaign is examining the “thrill of the fashion hunt”, Mumbrella can reveal.

The “#MostHunted” campaign includes a one-minute fashion video, created by Baker Brand, which features a number of international and local fashion “influencers” led by Giuliana Rancic. The video is set to 80s pop tune Duran Duran’s “Hungry Like the Wolf”.

Sarah Cleggett, general manager marketing at Scentre Group, owner and operator of Westfield, said: “This season we are excited to be working with Giuliana Rancic again. Along with Bill and our 11 local fashion influencers, Giuliana will help inspire our shoppers this spring/summer with her most hunted items from our retailers.”