Westfield sticks with content led approach with Autumn/Winter campaign featuring fashion influencers

Westfield is continuing with its tactic of using fashion influencers to drive its marketing with its new Autumn/Winter 2015 campaign spearheaded by fashion writer Derek Blasberg, Mumbrella can reveal.

The new content led campaign for the shopping centre group, called ‘Fashion Obsessed’, features a range of content including in centre appearances and keynote speaking spots at the Melbourne Fashion Festival, while mini documentaries show Blasberg describing his favourite trends, and interviewing TV presenter and ‘It Girl’ Alexa Chung and Australian model Abbey Lee.

The campaign has been created by agency Baker Brand.

https://www.youtube.com/watch?v=cJStLb8B7Xs