Westpac aims to show it cares in spot promoting Emergency Cash service

The miserable moment of discovering a wallet is lost is recreated in a new ad for Westpac’s Emergency Cash service.

The commercial from DDB Melbourne captures people’s reactions to having their wallets stolen or lost in a variety of circumstances and aims to position Westpac as the bank that cares.

https://www.youtube.com/watch?v=0SfrN_CxPoI

Westpac head of mass marketing services Lisa Ronson said: “Westpac Emergency Cash is the latest in a series of innovations and services designed to help our customers in those moments when they need us most. This campaign dramatises those situations and demonstrates how Westpac can help.”