Westpac gives away free cash through live codes ‘hidden’ in online campaign ads
A social media content campaign by Westpac has seen the bank give away $40,000 by using live codes in adverts which customers could actually use to withdraw cash.
The promotion for Westpac Get Cash, developed by DDB Australia, hid six-digit figures in plain- sight during a series of web films. When customers who might have just been trying their luck punched the code into any Westpac ATM, they were rewarded with real money in amounts from $50 up to $300.
The Get Cash service is designed for people who need cash but do not have access to their account cards.
The “offbeat and self-referential” films, featuring people in financial strife, were broadcast on the Westpac website and seeded via social platforms Facebook, Twitter and Instagram. The bank also used the Snapchat and Periscope apps, which allowed live broadcast from selected Westpac ATMs throughout Brisbane, Sydney and Melbourne.
A statement from Westpac said the challenge was to capture the attention of the Millennial market through the online Get Cash ‘how-to’ tutorials.
Didnt CommBank already do something similar with the “Where’s my wallet” game that picked-up some awards recently?
so they’ll happily give away $40K, but only give me 1% interest on my savings account? huh?
@confused?, that’s right: brands should stop promoting any improvements they make to their products and services, and “just do price”. Ummm…
Kudos to Westpac and DDB for this clever work.
nice spots well put together.
Just would like to know who did the grade??
@Blind Freddy, I suppose it would make more sense if it was a campaign targetting all their customer base. Or at least the card customer base.