What does a comms and engagement agency actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Julie Castle, Struber’s managing director.
What does a communications and engagement agency actually do?
It’s our job to win the hearts and minds of communities and help people feel the benefits of infrastructure projects – planned and built by governments and private companies.
We work exclusively within the infrastructure, construction, government, resource and energy sectors, to help them communicate, engage and market projects. From consulting with communities, involving small business, reducing interruptions and improving communication, to introducing thoughtful community initiatives and sharing innovation with partner businesses; we are brought on to make big projects memorable for the right reasons.
What does a good working day look like?
I’ll be honest I would prefer if these articles were more satirical. The headlines make them sound like they might be.
Excellent new name for what used to be called community relations and reputation and perception management.
Governments of all persuasions love spending millions of dollars on “community engagement experts”. Why?
The reasons are pretty clear!
They want to appear to be consulting and listening to the community, in fact what they really want is to ram through the projects and tell the community they consulted and listened.
A waste of taxpayers money. The Government generally does what it wants unless there is an election looming, or an aggressive media takes up the cause.