What e-commerce could look like in the metaverse: Adobe marketing boss

March 17, 2022 10:08

At the Adobe Summit 2022, Adobe launched a series of innovations, integrations and investments designed to position brands to succeed in the metaverse.

Building upon the capabilities Adobe currently offers for creating immersive 3D experiences, e-commerce platforms and digital experiences, Adobe announced new innovations for designing, creating and delivering engaging and realistic virtual experiences to millions of users. New integrations across Adobe Creative Cloud and Adobe Experience Cloud will bring Adobe’s 3D content creation and personalisation solutions to businesses across a wide spectrum of industries.

Adobe head of marketing, Jeremy Wood, told Mumbrella: “What we envision for the metaverse is this fully-immersive layer that could include things like e-commerce, so someone could go into a shop virtually, go and select items, try them on virtually, and then purchase the items. You can make your avatar, your shape and size to exactly your dimensions.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

3D experiences Adobe Adobe Analytics Adobe Creative Cloud Adobe Experience Cloud Adobe Summit 2022 Anil Chakravarthy AR shopping tools augmented reality e-commerce Jeremy Wood metaverse Scott Belsky Th3D The Coca-Cola Company