What our brains tell us about the best ads
The latest studies reveal that web users are in a different mindset depending on the site they visit. So, Twitter commissioned neuroscience research to investigate how marketers can optimise their advertising to take advantage
Martyn U’ren is head of research in the APAC region for Twitter.
His job is to sift through the endless reams of data generated by the social media giant’s 330 million users worldwide to work out not just the types of people using the platform, but how they interact with it and why.
Neuro-Insight has long believed that the environment – or website – users log on to has a huge impact on the type of adverts marketers should run
More taxingly, he then has to use that information to deduce how marketers can optimise their ads accordingly.
Click the image to find out more about Neuro-Insight’s research and how to create effective advertising on Twitter
