What should you be asking potential ad tech partners?

With so many ad tech solutions promising different things JJ Eastwood looks at some of the questions clients should be asking when looking to find what’s right for them.

Whether we like it or not, the way that media is bought and sold in this country is transforming at an unprecedented rate. And with it, innovation in the advertising ecosystem is bringing a huge range of new opportunities for brands, marketers and agencies.

For the most part media buyers, both agency side and client side, are embracing this change. Any conference billed as ‘programmatic’ sells out immediately, and a slew of so-called ‘experts’ are popping up everywhere to add their opinion.

While the basic concepts of the ad tech industry are sinking in, the vast majority -myself included – are scrambling to keep up with the myriad of new vendors and their rhetoric.