What you need to know about the cricket rights negotiations
Cricket Australia is yet to decide the fate of its broadcasting rights deal. As negotiations continue, Mumbrella’s Zoe Samios looks at the potential ways this deal will play out for all the networks, and what that means for advertisers.
Negotiations for Cricket Australia’s broadcasting rights were never going to be a smooth ride, but the last few weeks were not supposed to be this bumpy.
Cricket Australia could not have anticipated a ball tampering scandal, its chairman abruptly calling Ten “bottom feeders” and Nine winning a new major tennis broadcasting deal from Seven.
However it isn’t just the unpredictable events the association has had to deal with. Nine had made it clear it isn’t going to be paying more without obtaining digital rights, Seven finished off last financial year with more than $800m in debt, and Ten has just leaped out of administration and into the hands of its American owners, CBS.
you saw nines WWS will have every sport….. how about this small thing called the AFL?
How does that work legally? It would be a load of crap if Foxtel can claim the rights of all ODI’S and men’s 20/20’s. The law is there to stop ‘anti siphoning’, yet you you seem to think that you are above the law and can change it to do what you want, it shows money talks then doesn’t it! We want to watch the men’s IDO’S, and 20/20’s, we can’t all afford and or refuse to pay for your expensive ‘sport packages’ when we only want to watch cricket! It’s disgusting that you can come along and change this system/law when it suits you!! Not impressed!!!!!!!