Where have all the principled marketers gone?
For many years brands have often moved quickly to jump on the bandwagon of purpose driven marketing. But lately the silence is all but deafening, argues TrinityP3’s Nathan Hodges.
Amidst all the noise, distraction, confusion and nonsense coming out of Trump’s America so far this year, there’s something missing. There’s a deafening silence from marketers.
Where there used to be so much noise around purpose, cause and current issues, now it’s the sound of dogs not barking.
And let’s leave aside politics – yours and mine (although for the record, I have no problem declaring mine where it’s relevant to do so). Since this piece is appearing in a marketing trade publication, let’s talk just about marketing. It’s why you’re here, after all.
The best take I’ve read on this in a while.
It seems like brand’s true intentions have really been revealed in the past few years – and spoiler alert – those cynical consumers were right. There was minimal substance behind their ‘purpose’ initiatives.
My hope is that this period will clear the air and be a reset that will allow brands with a true sense of purpose and position to re-enter the conversation.