‘Where would we be without dad jokes?’: Pizza Hut launches a ‘hot’ and ‘cheesy’ new campaign
The difficulties posed by being ‘too hot’ and a defence of cheesy dad jokes form the backbone of Pizza Hut’s campaign for its new limited-edition range of hotdog stuffed crust pizzas.
Created by Host Sydney the online spots, which will be supported by slimmed down 15-second social media spots, with the video for a Chillidog flavoured stuffed crust featuring attractive people talking about how hard their lives have been with the tagline ‘It’s better to be just a little bit hot’.
https://www.youtube.com/watch?v=O4mqEs14VLM&feature=youtu.be
Bravo Host, this is great
soooooo good. and true
Very cool
the hot thing. was terrible. like so bad,
Tenuous product links, but very well written and acted.
Main dad actor looked like Tarantino.
excellent! love them.
Very nice, love them both.
Hot has the edge for me, I can’t help feeling that cheesy needs a tighter cut. I love this use of story space, and they really hooked me in.