Whiskas and Amazon Ads: How Whiskas grew online sales by 70% with Amazon Ads
The award-winning collaboration between beloved Australian pet food company Whiskas and Amazon Ads is a campaign that delivered strong ROI and helped revitalise the Whiskas brand.
For many beloved Australian brands, longevity doesn’t always guarantee loyalty. While the business may have been around for decades, this endurance often comes with a pre-established reputation and audience base. The challenge then is, how do you reach new customers?
Whiskas, the #1 cat food brand in Australia, and their agency MediaCom collaborated with Amazon Ads to reach a new audience, using Amazon Ads to reach the right shoppers in the right moments via an award-winning campaign that captured their hearts and increased sales, both online and in-store.
Having been in the Australian pet food industry since 1958, Whiskas was keen to reshape the brand’s nostalgic reputation and reach a new audience: the digitally-savvy cat lover. Amazon Ads insights showed a significant number of Amazon.au shoppers were also cat lovers, and were increasingly shopping for pet food in the Amazon store.
Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming, and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
