The rise of personalised customer experiences
In a round table discussion, marketers and CIOs from the likes of Westpac, Air New Zealand, Hyundai and CGU explored how providing a great customer experience for users has changed in 2017, and the challenges that poses for a company’s IT, marketing and digital departments.
All organisations want to deliver a great customer experience, but increasingly a one-size-fits-all approach doesn’t cut it anymore, as consumers expect a personalised experience.
However, personalisation means different things to different people and organisations. How do you decide what content and experiences to personalise? How do you deliver those experiences – and what does that mean for the marketing, digital and IT functions in your organisation?
Australia’s leading marketing and IT titles, Mumbrella and iTnews, held a roundtable discussion in conjunction with Dynatrace and Liferay to help understand how organisations are addressing these issues.
The roundtable participants included CIOs, CMOs, CDOs and other executives from Westpac, Air New Zealand, QBE, Macquarie University, Hyundai, Cancer Council NSW, TravelEdge and Mad Mex.
Liferay supplies companies with digital experience software, while Dynatrace creates automated performance management solutions.
