Who will benefit from updates to Facebook’s dynamic ads?
Get info when people are looking at your catalogues, remarket, serve customers only targeted products… There’s a lot for marketers to gain from the updates to Facebook’s dynamic ads, says Joe Brown in this guest post.
E-commerce brands, small or big, should watch out for the new changes that Facebook is introducing to dynamic ads.
In a nutshell, this update allows some advertisers to show dynamic ads to users who have browsed multiple websites or engaged with content on Facebook looking for a similar product.
Dynamic Ads
Dynamic Ads allow advertisers to show ads from their catalogues to prospective customers who have interacted with their website or apps. It has three primary purposes:
