Why insurer Youi moved to a hybrid agency model

Insurance company Youi moved to a hybrid agency model to help its marketing team scale up in busy periods while also identifying mission-critical skills it may need, according to Youi head of creative and production James Bilaver.

Speaking at the Mumbrella Finance Marketing Summit last week, Bilaver discussed Youi’s decision to move from its fully in-house marketing department to a hybrid agency model for the first time, with the support of consultancy Lution.

Youi’s James Bilaver and Lution’s Nick Thomas